Analysis of Millennial Decisions to Pay ZISWAF Through the Amalsholeh.com Crowdfunding Platform Using UTAUT Modification

Abstract

This  research  departs  from  the  problem  of  the development  of  crowdfunding  fintech,  which  has  only reached  8.15  percent  compared  to  other  fintech,  and 62.8 percent of crowdfunding campaigns failed or were not  funded.  This  study  aims  to  analyze  millennial decisions  to  pay  ZISWAF  using  the  crowdfunding platform  amalsholeh.com  by  using  social  factor variables, facility conditions, brand image, and altruism as  mediating  variables.  The  research  method  used  is quantitative  descriptive  with  the  Structural  Equation Modeling-Partial  Least  Square  (SEM-PLS)  analysis technique. An example is the millennial generation who have  used  the  amalsholeh  platform  to  pay  ZISWAF  as many  as  222  respondents.  The  study  results  show  that social  factors  are  in  the  high  category,  while  the condition  of  facilities,  brand  image,  and  altruism  are very high. T hen, social factors, facility conditions, and brand image positively  affect  the  decision  to  use  the  amalsholeh platform  to  pay  ZISWAF.  While  testing  the  mediating variable  shows  that  altruism  cannot  mediate  the relationship  of  all  independent  variables  to  the dependent variable. The research results are expected to illustrate  that  technology  platform  developers  improve brand  image,  service  quality,  and  features  to  comfort donors  or  funders.  For  philanthropic  institutions  and NGO phenomena and the potential for millennials to pay ZISWAF, this can be an excellent opportunity to increase the digital ZISWAF collection