ANALYSIS OF THE LEVEL OF SHARIA FINANCIAL LITERACY IN BUSINESS PLAYERS IN THE CIKURUBUK MARKET

Abstract

The problem arising from this research is the need for sharia finance users in the market. business actors in the Cikurubuk Market, besides that, some traders with pesantren graduates who graduates of Islamic boarding schools, who, in fact, already know about Islamic finance, still use conventional finance. The emergence of Islamic Banks in Tasikmalaya has yet to attract public sympathy and empathy to become customers among traders in the Cikurubuk Market. To become customers among traders in the Cikurubuk Market, even though traders are closely related to financial transactions. Very closely related to financial transactions. Even their lack of knowledge about Sharia institutions will have an impact on misperceptions that are not yet appropriate to the existence of Islamic financial institutions. The existence of Islamic financial institutions. Customer knowledge about Islamic financial institutions itself is still very minimal. There are still customers who still need to learn about the actual types of Islamic financial institutions. One example is that there are still customers who equate Islamic banks with conventional banks. Islamic banks with conventional banks. This is due to several factors that make customers still need to treat Islamic banks in total fully.  The purpose of this study was to determine the level of Islamic financial literacy in business actors in the Cikurubuk Market, Tasikmalaya City, using quantitative descriptive analysis techniques. Business actors in Cikurubuk Market, Tasikmalaya City, using quantitative descriptive analysis techniques. This research includes indicators of basic Sharia financial knowledge, Sharia savings & loans, Sharia insurance and Sharia investment. The type of data used is primary data by distributing questionnaires to all respondents.  The results of this study indicate that the level of Islamic financial literacy in business actors in Tasikmalaya Cikurubuk Market is 50.72% and classified into the low category (<60%). Cikurubuk Market Tasikmalaya amounted to 50.72% and was classified into the low category (<60%). The study This study uses 4 indicators, namely basic knowledge of Sharia finance, Sharia savings, Sharia insurance and Sharia investment, with average results in each aspect, namely: basic knowledge of Islamic finance 62.66%, Islamic savings and loans 50.43%, Islamic insurance 48.33% and Islamic investment 41.45%. Sharia investment of 41.45%.