Abstract
This study investigates the effectiveness of a community engagement program designed to improve financial literacy among Generation Alpha students at Songserm Wittaya Islamic School in Hatyai, Songla, Thailand. Generation Alpha, growing up in a digital age, is exposed to technologies like smartphones, tablets, and e-wallets, which shape their financial behaviors. However, despite their early exposure to digital tools, many children in Thailand still lack the knowledge and skills to manage finances effectively, as financial literacy is not adequately addressed in formal education. The program utilized a Community-Based Research (CBR) methodology, which involved collaboration between researchers and the school community. The educational sessions focused on key financial concepts, including saving, investment, credit, and Islamic financing. Pre- and post-test evaluations measured the students' understanding of these topics. The results showed a significant improvement in financial literacy, with students' knowledge shifting from moderate to high levels. Participation and engagement were also high, indicating strong interest and the potential for further financial education.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.