Abstract
Paper type: Any business whose goal and operations do not combine components that are prohibited in Islam is considered an Islamic banking enterprise, according to the Islamic Banking Act. Islamic financial system (IFS) theory states that much more antiquated than Islam's own religious convictions. According to Moin, it goes back to the time of the Holy Prophet Muhammad (PBUH), when He served as an agent for His wife's commerce dealings, which was some fifteen centuries ago. As a result of the fact that Muslims make up 5% of the world's population, the biggest banks in the world are interested in the Islamic banking process. A fantastic game, but also a developing market, is the Muslim community as a whole. The following is the main goal of this research: For the analysis of how Islamic finance affects customer happiness and service quality, analysis and assessment of customer satisfaction help to build customers' trust and confidence as well as evaluate and foster consumer loyalty. The type of research we used for this study is descriptive. In order to gather data for this study, we invited 200 respondents to take part in our inquiry into self- governance. Current research is used as a research instrument in this study. In the primary experimental study, the reliability of the questionnaires employed to achieve this purpose was assessed. After gathering the forms and surveys, we encrypted and entered them into SPSS for regression analysis. Regarding the status of Islamic banking, research has shown that customer satisfaction, loyalty, trust, quality, and customer service have all played a greater part in the formation of consumer attitudes toward the goods and services provided by Islamic banking. The research's practical ramifications include identifying Islamic banking's customer-management strategies, which are primarily used in North Sumatra. You can receive marketers and data from this study that was used to analyze consumer behavior, and they can also assist bankers in using the strategies and attracting factors that work best

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Copyright (c) 2024 Ali Hardana, Abdul Nasser Hasibuan, Sulaiman Efendi Siregar, Halima Tuss’diah Harahap, Walidah Izzah Hasibuan (Author)