A Systematic Literature Review of the Halal Tourism Model

Abstract

This study aims to categorize themes or concepts related to halal tourism studies for the 2017-2022 period. Through descriptive analysis and the use of Vos viewer and Nvivo-12 plus software, 264 Scopus indexed articles were obtained, published by major publishers such as Emerald, MDPI, Sage, ScienceDirect, Springer, Taylor and Francis. The results of the study show that there are 155 concepts in the study of halal tourism which are categorized into 13 groups. Furthermore, this research is related to dominant themes such as Halal Tourism; Tourism Industry; Halal Awareness; Tourist Satisfaction; tourist behavior; Destination Loyalty; Muslim-Friendly; Muslim Travelers; Halal Destinations; Halal Hospitality.

The significance of this research is the discovery of the concept of halal tourism studies; as it can assist in the development of the conceptual framework of future studies. The limitation of this research is that the articles reviewed are still limited to the fields of economics, management, business in 2017-2022 and are only obtained from the Scopus database. Therefore, it does not have comparable data. Consequently, further research needs to use a comparative analysis approach involving the Scopus and Web of Sciences (WoS) databases and using articles from subsequent years