Abstract
The halal food industry in Bali has an excellent opportunity to grow and develop and has a positive impact on the regional economy. Halal labels are essential for Muslim consumers as they guarantee that food products have met halal standards set by authorized institutions, such as the Indonesian Ulema Council, thus providing a sense of calm and comfort in consuming them. This study will examine the role of halal labeling in providing assurance of product halalness, increasing trust, and Muslim consumer demand for halal food in Bali. The research will also discuss the factors of the need for halal products, the challenges of halal label implementation, and strategies and solutions to overcome these obstacles. The method used in this research is descriptive qualitative, namely reviewing various literature references according to the research topic. The results show that the halal label plays a vital role in providing halal assurance, increasing consumer confidence, and supporting halal tourism. This research identifies four main factors that drive the need for halal food products in Bali: the increasing Muslim population, awareness of healthy and halal food, the high number of Muslim tourists, and the need for halal assurance as part of religious teachings. However, challenges such as low producer awareness, limited infrastructure, lack of government support, and cost and administrative constraints still hinder development. Solutions include producer education, policy support, technology utilization, and collaboration between parties to build a strong halal ecosystem. Thus, halal labeling is an essential element in ensuring product halalness, increasing consumer confidence, and strengthening the competitiveness of the halal food industry in Bali. Through strategies such as producer education, supportive government policies, utilization of modern technology, and cross-party collaboration, the halal food industry can grow optimally. This step not only fulfills the needs of Muslim consumers but also strengthens Indonesia's position as a major player in the global halal industry and has a positive impact on the local and national economy.

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