Strategy For The Development Of The Sampang City RPH In Supporting The Halal Product Certification Process

Abstract

This study was motivated by the low level of halal standard compliance in slaughterhouses in Indonesia, including in Sampang Regency, despite halal regulations being stipulated in Halal Product Guarantee Agency Head Decree No. 77 of 2023. The purpose of this study was to analyze the implementation of the Halal Product Guarantee Agency provisions in slaughterhouses in Sampang Regency and formulate development strategies. The research used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The data were analyzed using the Miles and Huberman model and SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of halal  halal Slaughterhouses management. The results of the study show that the implementation of halal product guarantee agency  has been going well in terms of slaughtering, animal inspection, and the presence of certified Halal Slaughterers , but is still limited in terms of physical facilities, packaging, storage, and administrative legality. The SWOT analysis identified the need for a strategy to improve facilities and institutional synergy between halal product guarantee agency , local governments, and slaughterhouse managers. In conclusion, strengthening the governance of halal slaughterhouses in Sampang Regency is a strategic step in supporting the acceleration of national halal certification and increasing the competitiveness of the halal meat industry in Indonesia