The Urgency of Halal Certification Compliance in Slaughterhouses and Poultry Slaughterhouse in Jember Regency

Abstract

This study aims to investigate consumer perceptions regarding halal meat and the urgency of halal certification for slaughterhouses and poultry slaughterhouse (RPH-RPU) in Jember Regency, Indonesia. Employing a mixed-methods approach, the study combined quantitative descriptive analysis with qualitative in-depth interviews and focus group discussions. The findings reveal that consumers place a high value on the halal status of meat, considering factors such as origin, health, slaughter methods, and the seller's reputation. Most consumers actively seek halal-certified products and are willing to pay a premium for them. However, the level of halal certification among RPH-RPU in Jember is relatively low, with only a few establishments possessing halal certification. This study underscores the importance of halal certification in ensuring consumer confidence and the need for more stringent enforcement of halal regulations. The results of this research can inform the development of effective strategies to promote halal certification among RPH-RPU and enhance the availability of halal meat in the market.