Abstract
This research discusses digital promotion strategies for MSMEs and halal industries in Sinjai Regency after the COVID-19 pandemic. Digital transformation was accelerated by the pandemic, but MSMEs still face challenges such as low digital literacy and limited internet infrastructure. Surveys and interviews were used to find effective strategies, including social media optimisation, e-commerce, as well as the use of halal certification as an added value. The results show that halal certification increases consumer confidence, and social media adoption is starting to increase. Local government support through digital training plays an important role in encouraging the use of digital promotion. The research recommendations highlight the importance of collaboration between the government, digital platforms, and local communities, as well as improving internet infrastructure. With the right strategy, MSMEs and the halal industry in Sinjai can thrive in the post-pandemic era.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.