Abstract
The cosmetics industry in Indonesia has experienced significant progress over time. According to information obtained from the Central Statistics Agency (BPS), the chemical, pharmaceutical, and traditional medicine industry sectors, including the cosmetics sector, made an important contribution in terms of export value for Indonesia in the first quarter of 2020. Public awareness, especially women, about the importance of cosmetics as a daily necessity is increasing. The development of the trend of using cosmetics and the need for a person to appear attractive in front of the public are the main factors in the growth of a good cosmetics industry in Indonesia. The ever-increasing demand from the market for cosmetics has prompted cosmetic manufacturers to compete intensively in creating and offering products that can meet the expectations of potential buyers. This study aims to determine the impact of halal label socialization in the context of purchasing decisions for cosmetic and skincare products on women in Indonesia. This study uses a qualitative research method with a literature study approach, data analysis using data reduction. The results of the study show that halal labels in the cosmetics and skincare industry have a significant impact and show compliance with Islam, then halal labels also play an indicator of product quality and safety. Halal label socialization has a positive impact on consumer perceptions and purchasing decisions. Factors such as product quality, brand, and preferences also impact the purchase decision of skincare and cosmetic products. Muslim women in Indonesia prioritize halal labels, while non-Muslim women focus more on quality and brand. Overall, the halal label has an important role as a religious marker and a factor that impacts the purchasing decisions of female consumers in Indonesia.

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