Integration Of Halal Product Certification And Green Marketing As A Survival Strategy For Msme’s In Indonesia

Abstract

Law Number 20 of 2008 states that Micro, Small and Medium Enterprises (MSMEs) have a function to expand job opportunities in various concepts of economic services for the community, as well as support economic equality and community income. The guarantee of halal products has been regulated in Law Number 33 of 2014, that in order to maintain consumers for comfort and peace in consumption. The problem that now arises for MSME players is adjustment to green economy policies that have begun to be implemented internationally. Limited human resources and capital that hinder MSME actors find it difficult to participate in encouraging and being part of the success of a green economy or sustainable economy.Method Standardization that applies to date for MSME products in Indonesia, among others: Net (net weight) product, P-IRT, expiration date, halal label and halal certification permit. Result, MSME products in Indonesia that have been certified halal with a self-declare program have not been maximized, thus showing the need for encouragement and assistance in order to achieve halal product certification for all MSME products in Indonesia. Conclusion Many company practices try to trick to be judged as a company that obeys the rules by showing that it has implemented an environmentally friendly company. This practice is known as greenwashing. The application of the green economy, especially for MSMEs in Indonesia with halal certified products and the implementation of green marketing so that they can continue to exist in their business.