Empowering Halal-Certified Local Processed Products to Enhance the Competitiveness of MSMEs: A Community-Based Approach in Wiyung, Surabaya

Abstract

In the digital era, integrating Islamic values with business practices has become crucial for inclusive and ethical economic growth. This study aims to empower local micro, small, and medium enterprises (MSMEs) in Wiyung, Surabaya, through the development of halal-certified processed food products. The program involved training and mentoring sessions focused on halal production, certification procedures, digital marketing strategies, and product branding. Using a pre-test and post-test method involving 25 women entrepreneurs from the local PKK group, the study observed a 50% increase in participants’ understanding of halal standards. The results confirm that enhancing halal literacy and digital capability improves the competitiveness and sustainability of local MSMEs. This model can serve as a replicable framework for promoting halal economy and ESG values at the grassroots level.