Empowering the Young Generation in the Fashion Industry: Enhancing Islamic Marketing Capabilities Through Entrepreneurship 4.0 and Creative Communication Training at Komuniti, Rembau, Malaysia
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Keywords

Youth Empowerment
Islamic marketing
Entrepreneurship 4.0
Fashion industry
Indonesia - Malaysia

How to Cite

Empowering the Young Generation in the Fashion Industry: Enhancing Islamic Marketing Capabilities Through Entrepreneurship 4.0 and Creative Communication Training at Komuniti, Rembau, Malaysia. (2024). International Collaboration Conference on Islamic Economics, 2(1), 17-27. https://conference.apseii.id/index.php/ICCEIS/article/view/67

Abstract

This study aims to empower the young generation in the fashion industry by improving Islamic marketing skills through entrepreneurship 4.0 training and creative communication in Komuniti, Rembau, Malaysia. In facing the challenges of globalization, strengthening the understanding of marketing based on Islamic values is very important, especially in the rapidly growing fashion industry. The method used in this service is Community-Based Service (CBS), which prioritizes collaboration between participants and the surrounding community to create practical and relevant solutions. This training focuses on the use of digital technology in marketing, developing creativity in marketing communications, and implementing ethical and sustainable Islamic marketing principles. The results of this service show an increase in participants' entrepreneurial skills, as well as a deeper understanding of the importance of Islamic values in building an ethical and sustainable fashion business .
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Copyright (c) 2024 Khusnul Fikriyah , Asiah Ali, Noordayana Zulkifli, Dewie Tri Wijayati Wardoyo, Ramdani, Moch Khoirul Anwar, Sri Abidah Suryaningsih, Moh Farih Fahmi, Maryam bte Badrul Munir, Fitria Dwi Susilowati, Umi Hamidaton Mohd Soffian Lee (Author)

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