The Future of Halal Cosmetics: Innovations, Regulations, And Consumer Expectations

Abstract

The global halal cosmetics industry is rapidly evolving as innovation, regulation, and consumer expectations reshape its future trajectory. This study explores the intersection of these three dimensions through an integrative literature review that synthesizes findings from diverse empirical and conceptual research. The analysis reveals that innovation in halal cosmetics is increasingly driven by the demand for ethical, sustainable, and technologically advanced products, appealing to Muslim consumers and broader audiences seeking safety and transparency. Regulatory frameworks remain fragmented, highlighting the urgent need for standardization and harmonization of halal certification across regions. Incorporating emerging technologies such as blockchain offers potential solutions to enhance traceability and consumer trust. Meanwhile, consumer expectations have expanded beyond religious compliance to include values such as environmental responsibility, cruelty-free practices, and digital engagement. The study concludes that the sustainable growth of the halal cosmetics industry depends on a balanced integration of religious authenticity, regulatory coherence, and innovative advancement. This convergence positions halal cosmetics as a global benchmark for ethical and value-driven consumption in the beauty industry