Abstract
Indonesia has a substantial waqf potential, with an annual IDR 180 trillion. Waqf collections, however, are currently well short of their potential. IPB Waqf Institution was created as a Nazir to assist in realizing this potential. This study intends to examine the variables influencing waqif donors' preferences for making waqf donations at IPB Waqf Institution. Multiple linear regression were the analytical techniques employed in this study. The findings revealed that the factors with a significant positive effect were gender, institutional credibility, information and service quality, program innovation, and promotions. The factors with a significant negative effect were age, religiosity, and understanding of waqf, while the factors with no effect were Islamic education background, income, and sense of belonging, and regulation. Therefore, related institutions are expected to maintain the institution's credibility to build waqif trust and improve program innovation and promotion techniques so that they can attract waqif and/or future waqif to contribute in donating waqf.

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Copyright (c) 2024 Deni Lubis, Aramadhea Latifah Wahyu Putri, Alla Asmara (Author)