Actualization of the Creative Economy in Developing the Keris Industry in Aeng Tong-tong Village, Saronggi District, Sumenep Regency

Abstract

This study aims to understand the concept of the creative economy so that it is then able to actualize it in developing aspects of the Aeng Tong-tong village keris industry. The existence of a keris as an heirloom object of Indonesia's noble cultural heritage must be preserved. The development of keris sales is one way to maintain the sustainability of the masters as keris craftsmen so that their economic needs are maintained. The fantastic selling value of the keris is also able to provide opportunities for business people to take part in being creative in the promotional aspects of keris sellers on an international scale. This research is to provide ideas and opportunities for creative economy actors to take part in preserving Indonesian culture as well as a means of opening up keris business opportunities.